AYS was founded in 1996 by the mother and daughter team Judi and Penny Lerner. The AYS stands for “At Your Service.” We are a women-owned marketing agency dedicated to building brands and creating successful promotional strategies for our clients. AYS is committed to developing programs that promote diversity, inclusiveness, social responsibility, and support small and minority-owned businesses and vendors.

Judi Lerner


Providing exceptional, personalized service for world-class athletes and agents.

Penny Lerner


Generating new business, maintaining close client relationships and managing day-to-day affairs.

Brian Hester

Executive Vice President

Designing customized sponsorship platforms that are on-brand and address your core marketing objectives.


Crystal Freeman

Account Executive

Forging meaningful partnerships between leading chefs and brands.

Richie Garry

Digital Strategy & Content Strategist

Analyzing and creating digital marketing campaigns.