AYSSince its founding, AYS has produced the Taste of Tennis in global markets. Our team has over 60 years combined experience creating events and hospitality initiatives.

Judi Lerner


Providing exceptional, personalized service for world-class athletes and agents.

Penny Lerner

Co-founder/ CEO

Generating new business, maintaining close client relationships and managing day-to-day affairs.

Brian Hester

Executive Vice President

Designing customized sponsorship platforms that are on-brand and address your core marketing objectives.

Crystal Freeman

Activation Coordinator

Forging meaningful partnerships between leading chefs and brands.